The Client
EWH Press is a small book publishing company that was founded in 2011 to publish a book for a friend. It organically grew after that first year to contract 13 books—publishing 11 of those—in 3 years under the founding owners. The company is still in operation today, yet under different ownership.

The Opportunity
The company had an unique opportunity to stand out from the competition with its approach to blend business models of traditional publishing and self-publishing companies. The goal was to brand and create marketing materials and resources that could be shared with authors to enhance services and be used to promote the company.

The Solution / Challenges
Design a logo and brand that could be used in all medias; print, web, social media, video and multimedia. Create collateral materials to brand the company and add value to services provided to authors. In addition, wrote a book marketing guide and produced author interview videos.

The challenge was the amount of work it took to create any given book project in the creative department. Due to this time, and the fact that one of the owners had left the last year, deadlines were missed resulting in an author dissolving their contract. Looking back, this would have been solved by hiring a freelance artist to format the books.

Key Results
• Developed a business model that was unique in the industry

• Researched, wrote and published EWH Press Book Marketing Guide eBook in 3 months as a free resource for EWH Press clients

• Increased client base to 13 authors organically

• Successfully published 11 books in 3 years

• One author dissolved contract due to missed deadline

• Lost 1 author due to prior editor’s relationship with client

Books Published and Designed by Terrie MacNicol