The Client
The Michigan Education Association — Enough is Enough! Facebook page was launched as part of their Strategic Collective Action Plan.
The Opportunity
To build a communication vehicle advocating for adequate, secure funding for public education. The goal was to engage a diverse audience including members, 
parents and the community, around the legislative attacks on public education and school employees.
The Solution
Created a branded Facebook page which was promoted using targeted Facebook advertising campaigns to reach beyond membership. It was promoted on the MEA Website, MEAOnline Facebook page, Twitter and in MEA e-newsletters and other Enough is Enough! collateral. Videos were produced using Enough is Enough! rally footage and later used to promote Mayor Virg Bernero as candidate for Governor.
Key Results
• The first two weeks alone garnered over 1,000 fans
• Average increase of 100+ fans a day
• Had over 7,874 fans in first 2 months; topped out at over 10,000
• Consistent interactions from the fans—one day alone, 135 fans interacted on the page
• Average 300+ interactions a week
• Attended rally and events shooting video and participant interviews
• Produced videos using Enough is Enough! rally footage; promoted Mayor Bernero for Governor
